How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

So, what is a topical map exactly? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

The success of a topical map is determined by how well it targets the search queries of your audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

To put this into action, you first need to conduct keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.

Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.

Implementing a topical map check here into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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